Seeking to stop the bleeding, sketchy video of happy Trump University customers is released.
Donald Trump is reeling after a federal judge in California ordered internal Trump University documents and sales “playbooks” to be released over the weekend, as part of an ongoing investigation related to multiple class action lawsuits in San Diego filed by former students of the now-defunct university claiming they were defrauded. A separate suit has been filed by the New York attorney general under similar claims.
As first reported by the Washington Post, the documents reveal overly-aggressive, predatory sales tactics approved by Trump and used by his employees designed to take advantage of the unsuspecting. Beginning with a free 90-minute seminar aiming to bait customers into paying for more courses, the for-sale packages quickly go from a minimum of $1,495 for the “Profit From Real Estate Workshop” to a whopping $34,995 for the “Trump Gold Elite” package, a three day retreat.
Perhaps most shameful were the “playbook” of pitches, where a variety of responses were implemented as a response to any resistance potential customers may have felt to spending that figure upfront.
“We teach the technique of using OPM…Other People’s Money,” explains the internal instructions for salespeople. “Let them know you’ve found an answer to their problems.”
With the documents even revealing written testimonies from former employees of Trump University who felt they were fraudulently selling people services they couldn’t afford and may never be able to pay off, Trump’s logical response would be to admit fault, and to accept whatever impact it might have on his presidential campaign.
Then again, if he did that, he wouldn’t be Donald Trump.
Instead, the Trump campaign released this morning a new video giving the world a preview of what his strategy moving forward will likely be when pressed about his fraudulence: the people suing him are lazy losers who lacked the motivation and drive to become successful.
The video shows a former Trump University student named Michelle Gunn heaping praise on the “education” she received and said that Trump University cannot be held accountable if some of it’s alumni lacked the drive to achieve similar results.
“I have to sit back and think to myself, if they were given the same information, the same education, and the same opportunity, how could they didn’t have the same results?” she asks facetiously. “And I think that is because you have to take action upon yourself. You have to go out and make it happen.”
Watch the video yourself below: